If only 2 out of 25 creators replied, I’d first review my outreach message to ensure it’s clear, personalized, and compelling. Then I’d adjust my strategy by testing different message variations, reaching out to a broader pool of creators (including smaller micro-influencers who often have higher response rates), and following up once with those who didn’t reply. I’d also explore other platforms like Instagram or YouTube Shorts to cross-source talent and keep building a reliable creator pipeline.

To find TikTok creators who would be a good fit to promote Flings, I’d start by searching relevant hashtags like #HealthySnacks, #HighProtein, #TargetFinds, and #FitnessFood, then filter for creators with strong engagement that aligns with Flings’. I’d also use TikTok Creator Marketplace or tools like Modash or HypeAuditor to identify micro- and mid-tier influencers who post snack reviews, fitness content, or realistic “what I eat in a day” videos, especially those that overlap with the target audience who I believe is health-conscious Gen Z and millennial shoppers.