I’d lead sampling efforts by turning them into mini experiences rather than simple handouts. On campus, I’d set up pop-up moments in high-traffic areas with quick try-ons, mirror moments, QR codes, and social prompts like “test it + tag it” to drive online buzz. Off campus, I’d partner with local events, student hotspots, or beauty-forward spaces to reach new audiences, encouraging user-generated content so sampling lives both in person and online.

I would engage my audience by showcasing ColourPop products in real, everyday routines while also tapping into trends and interactive formats. I’d encourage conversation through try-ons, honest reactions, polls, and comment-driven content so followers feel involved in the experience. By keeping the content authentic, fun, and visually engaging, I’d make the products feel approachable and exciting rather than overly promotional.

I love ColourPop because it makes high-quality, on-trend makeup accessible without sacrificing creativity or inclusivity. The brand moves fast with trends while still offering products that feel fun, reliable, and easy to use in everyday routines. ColourPop always feels community-driven, which makes it exciting to support and represent.