Insight-driven content is at the core of the strategy. From there, incorporating trending topics and current events can help create relevant content for audiences. Interacting with audiences through Interactive posts with callouts for comments, hashtags, and tagging can help increase engagement as well. Lastly, maintaining quick response times can help create positive interactions between the brand and audiences that lead to increased engagement.

I would adapt a social media strategy to different target audiences by crafting a plan that incorporates social media analytics. Once demographics are defined, I would use audience research to tailor content, messaging, and posting schedule to align with online habits of each demographic to place content in the most relevant platforms. To reach an international audience I would consider language needs and tap into bilingual capabilities and cultural understandings if creating content in other languages, using universal visualizations, or captions.

I would begin creating a content calendar with outlined insights and key marketing moments. Next, I would moodboard a visual plan for content and align it with key moments and begin building content with captions out. I would send a general content calendar for approval and make adjustments as needed. If testing types of content or times of day out, I would make adjustments as needed to incorporate new insights.