1) What kind of content does it deliver? While entertainment is an important aspect, I also want to be enriched and learn about what's going on in the world while I scroll. TikTok and Twitter are great for learning what's happening almost as soon as it happens, which makes them some of my go-to's. 2) Accessibility and user-friendliness. I will be less inclined to revisit an app if they keep implementing new features that make the app harder or less convenient to use, such as full-screen advertisements, post viewing limits, etc. 3) How I personally can interact with the content. While almost all social apps have "like" mechanics, Twitter and Tumblr make it easy if I want to reshare content I enjoy with the retweet/reblog features, so I would use those more frequently than apps where I have to either be making my own content constantly or just lurking.

One of my top considerations for when I review products is the audience the product is meant to serve, as well as how effectively it does that. For instance, I review clothes I buy online through the lens of if someone like me (college student under a budget, short, mid-size) rather than on generalities. Overall quality is also of utmost importance for product reviews; no matter who the product is aimed at, if the quality of material/services is poor, potential customers should have the right to be made aware.