I love using Instagram and Tiktok!

I would showcase RYSE Energy by naturally integrating it into my favorite moments in my daily life. As a college senior, my days are full of energy from start to finish, from beginning my morning with hot yoga, to heading to my internship on campus, to getting ready and going out with my friends. RYSE would fit perfectly into my entire routine.

I’d create day-to-night content that follows my full lifestyle, from morning workouts to productive afternoons and high-energy nights. For example, I could film vlogs that begin with my daily hot yoga sessions, transition into a “day in my life” at my internship, and end with GRWM content featuring RYSE as my go-to “getting ready” drink before going out.

I also love involving my friends in my content, so I’d incorporate taste tests of new flavors during pregames and group hangouts, capturing genuine, unfiltered reactions and creating a fun, social atmosphere around the brand. My content style is centered around authenticity, connection, and making everyday moments a community people want to gravitate toward.

I'm really looking forward to working with you and showing how much RYSE is easily integrated into my everyday life.

I’m extremely involved in the social scene on campus and regularly organize pre-games, parties, and DJ events. I host weekly pre-games with a strong turnout, and I genuinely love being the one who brings people together and sets the energy for the night. Seeing everyone having fun, meeting new people, and enjoying the moment is something I really value, which is why this role excites me so much.

I’m always in environments where introducing something new feels natural, and people are excited to try it. I also have access to larger events through DJ sets since one of my close friends is a DJ. This allows me to hand out 100+ cans at pre-games before the sets and at larger gatherings where there’s already a high-energy crowd.

Between March and May, I will continue hosting weekly pre-games and attending multiple DJ events, so I can consistently reach a large number of college students. On top of that, I create TikTok and Instagram content that captures real college nightlife. I focus on showing groups of friends genuinely having fun with Sunny’s in a way that feels exciting and real, not staged. When people can feel that energy through both in-person experiences and content, it makes them want to be a part of the brand.