One idea to generate buzz and attendance for Peacock events is to host a "Big Ten Fan Fest" Here's how it could work: First we could choose a prime location near the stadium or a popular spot for fans. Then we could make activities and entertainment, with a variety of activities and entertainment options to appeal to all ages and interests. This could include live music, food trucks, interactive games, and contests with Big Ten-themed prizes. Also create Big Ten Team Zones, dedicated zones for each Big Ten team participating in the games. These zones could feature team mascots, and merchandise shops. Create event-specific hashtags and encourage attendees to share their experiences online, you can attract fans of all ages and generate significant buzz and attendance for the Peacock events.

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