I’m very connected on campus through multiple communities. I’m an active member of Alpha Phi, where I currently serve as Head of Marketing, which allows me to collaborate with a large network of students across Greek life and beyond. Additionally, we collaborate with multiple different BU sports teams which we could showcase.

To create high-quality content with Vita Coco on my college campus, I’d focus on combining authentic student life moments with visually engaging storytelling. At Boston University’s annual club fair, Splash, my sorority Alpha Phi will be tabling, and it would be the perfect opportunity to showcase Vita Coco in a fun, energetic environment where thousands of students gather. We could create short-form video content highlighting students sampling Vita Coco while engaging with Alpha Phi—capturing the excitement of the fair, the energy of campus life, and the refreshing vibe of the brand. Branded photo backdrops or props could make it easy for students to take shareable photos for Instagram or TikTok. I’d also integrate behind-the-scenes clips with my sorority sisters setting up, enjoying Vita Coco together, and interacting with other students—showing both community and authenticity. To keep the content high-quality, I’d focus on clear visuals, upbeat music trends, and captions that tie Vita Coco to themes college students care about: hydration, wellness, and fun. By leveraging my role as Head of Marketing for Alpha Phi, I could ensure the content feels organic to our audience while still highlighting the brand in a creative, engaging way.