Interview Questions
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

What strategies do you use to convert social media views into website sales?
I focus on clear storytelling that builds trust before selling—showing real use, results, and education first. I pair strong hooks with subtle CTAs, link content to a specific problem the product solves, and use consistency, saves, and comments to warm the audience before driving them to the website.
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

How would you create a Reel that attracts luxury skincare customers?
I’d lead with refined visuals—soft lighting, clean textures, and intentional pacing—while grounding the Reel in real use and education. As a pharmacy student, I’d highlight formulation science, key ingredients, and evidence-backed benefits, pairing an editorial aesthetic with honest insights to keep it aspirational yet credible.
FORAH
FORAH Product Tester and Reviewer

What do you look for in an honest product review?
I look for reviews that are specific, balanced, and experience-based, with clear context on skin type and routine. I also value data-based insights—ingredients, performance over time, or measurable results—so the recommendation feels informed, not just opinion-driven.








