One creative way to engage with new and existing consumers at a Nascar Race event would be to go beyond the expected. I believe having a Nascar car sponsored by YNT would increase brand awareness and allow the opportunity to do something that not only interests consumers, yet retains their brand recognition and love for the company. I think it's important to have the company's message resonate with the customer, "You need this". Even though extreme, I think it would be amazing to collaborate with the arena. Before people got to their seats, the ticket checker could ask if they had their wristband such as "experience band". This would cause people to question whether or not they needed something else. The worker could assure them that they could move along to their seat. On the inside of the seat in a position that faces the track (so that people coming in couldn't see it) there would be a QR code taped titling.."The digital wristband you needed" along with a code. Next people could begin handing out samples of YNT snacks and could announce, trust us you need this. After a while, an announcement could be made saying that the code they received matched 2-3 UPC of their "digital wristband" for a giveaway. On the other hand, the message would update for people who weren't winners that they still received a digital coupon for a free YNT snack on their next grocery trip. This would increase brand awareness and brand acquisition. This would give the opportunity for people to become familiar and like the product twice to increase chances of retaining customers (at the race + coupon). Also, it wouldn't differentiate current consumers and new consumers as it could strengthen consumer retention regardless!

My favorite marketing campaign has to be for the new "Smile" movie. I love how actors were integrated into real life events in order to increase attraction towards the movie premier. I believe that in the fashion industry, there has been many amazing marketing campaigns yet I believe there is room for more creativity in order to really stand out.

I believe that Aerie is doing a great job on social media right now. They provide UGC through paid collaborations as well as photoshoots highlighting inclusivity.