Interview Questions
SIBZ
Influencer Outreach & Content Creation

Can you provide an example of a successful digital advertising campaign you've led?
One of my most successful content campaigns was for Fighting For My Voice LLC, where I focused on raising awareness about Childhood Apraxia of Speech (CAS). I created a mix of storytelling posts, interactive content like polls, and live Q&A sessions, and collaborated with influencers to amplify our message. The campaign led to a 40% increase in social media reach, a 35% boost in engagement, and a 50% increase in workshop registrations, demonstrating the power of authentic, engaging content.
SIBZ
Influencer Outreach & Content Creation

How do you stay updated on the latest digital advertising trends?
I stay updated on the latest digital advertising trends by regularly participating in marketing certification courses, which help me sharpen my skills and stay informed about new developments. I also subscribe to several marketing-focused Substacks, providing me with fresh insights and industry news. Additionally, I actively engage with content from leading marketing professionals, following their blogs, social media updates, and podcasts to ensure I’m always learning from the best in the field. This combination of continuous education and industry engagement keeps me at the forefront of digital advertising trends.
Rad Habits
Rad Habits Content Creator

Can you provide an example of a successful content campaign you've worked on in the past?
One of my most successful content campaigns was for Fighting For My Voice LLC, where I focused on raising awareness about Childhood Apraxia of Speech (CAS). I created a mix of storytelling posts, interactive content like polls, and live Q&A sessions, and collaborated with influencers to amplify our message. The campaign led to a 40% increase in social media reach, a 35% boost in engagement, and a 50% increase in workshop registrations, demonstrating the power of authentic, engaging content.