To generate buzz for a vegan beauty brand, I’d focus on education, authenticity, and community-driven content. I’d highlight what makes the brand different—clean ingredients, ethical sourcing, and cruelty-free values—through real-life routines and before-and-after use. I’d also build momentum with teaser content, early-access previews, and interactive stories (polls, Q&As) to get the audience involved before launch.

I engage an online community around a product launch by focusing on education, relatability, and conversation. For underarm wipes deodorant, I’d highlight real-life use cases—long days, workouts, commuting, travel, or busy schedules—and show how the product fits naturally into those moments. I’d use interactive features like polls, Q&As, and “this or that” stories to invite feedback and make followers feel involved in the launch rather than just marketed to.

Yes, I’d definitely be willing to take photos at Pop Up Grocer in the West Village. I’m happy to help capture additional content there if it’s useful for the brand.