While I haven’t formally created content for a brand yet, as a Fashion Marketing student I have developed many concepts to practice my skills. For example, I recently put together a hypothetical campaign for a Victoria's Secret collection launch, where I worked with a team to create a fashion film aesthetic editiorial shots, and an interactive plan to showcase how it would drive engagement with the brand. My focus is on strong visuals as they make the biggest first impression and what I believe to be the most relevant in a time of quick scrolling and short attention spans. I am eager to now apply these skills to a real brand like Proper Wild.

To maximize engagement on social media, I would focus on creating authentic and high energy content that resonates with the brand’s overall aesthetic and I would specifically cater to Gen-Z college students. I would focus on creating short, snappy videos that showcase using Proper Wild to power through early mornings after late nights, and quick routines using the product and how it helps me be the best student I can be.

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