One successful collaboration I led was through my Bookstagram platform, where I worked with cross-functional teams at Amazon and Pinterest, as well as various publishing houses and authors, to promote a range of books. This involved aligning my content strategy with their marketing goals—creating visually engaging posts, reels, and pins that were optimised for reach and engagement across platforms. I collaborated closely with brand representatives and PR teams to ensure messaging consistency and timely rollouts for new releases. I also adapted content formats to suit each platform’s audience—Pinterest for mood boards and evergreen pins, Instagram for reels and carousel reviews, and stories for direct engagement and call-to-actions. This collaboration helped increase visibility for the featured titles, drive traffic to Amazon product pages, and contribute to higher engagement across both my profile and the partner platforms. It was a great example of how creators and brands can work together across different departments and channels to meet shared marketing goals.

https://www.instagram.com/gigiis.corner

Yes!