https://www.youtube.com/@codewithgianna/shorts

When I worked as a Social Media Manager at ElectraCast Records, I helped promote a podcast that explored deep topics like personal growth and creativity. To make these ideas more engaging, I turned key takeaways from each episode into short, visually appealing clips with trending sounds, quick captions, and dynamic transitions. Instead of just summarizing the content, I highlighted relatable moments and added playful visuals that made it feel conversational and fun. The videos ended up performing really well, sparking comments and shares from people who might not have listened to the full episode otherwise.

I stay ahead of emerging TikTok trends by staying active on the platform every day—scrolling through the For You Page, saving trending sounds, and paying attention to the types of videos that are gaining momentum. I also follow creators in the wellness and lifestyle space to see how they adapt trends in authentic ways. When I spot something new, I like to experiment early, testing how it can fit naturally with a brand’s message or product. I’ve found that combining trend awareness with creative storytelling keeps content fresh, relevant, and engaging.