I have past experience managing social media for a company called ElectraCast Records. Additionally, I have been a UGC creator for Blackbox AI.

The​‍​‌‍​‍‌​‍​‌‍​‍‌ top social media strategies that effectively raise brand awareness are, among others, maintaining consistency, presenting compelling stories, and producing content that appears as a native platform. In particular, short-form video has a great impact, especially when it follows trends but at the same time shows the brand's personality in a clear way. I believe real, relatable moments to show the product are more effective than content that is too polished. A brand becomes trustworthy and likeable through the use of behind-the-scenes clips, creator collaborations, and user-generated content, which, in turn, helps the brand to be remembered. Just as important as posting is the interaction with the audience. Replying to comments, feeling and sharing DMs, and facilitating the discussion through questions or interactive features provide the opportunity to extend the reach at no cost. In the end, partnering with creators and brands alike is probably the quickest method of creating awareness. If these collaborations are done sincerely, they expose the brand to new audiences while, at the same time, keeping the brand's trustworthiness and ​‍​‌‍​‍‌​‍​‌‍​‍‌relevance.

​‍​‌‍​‍‌​‍​‌‍​‍‌ Firstly, I would focus on the creation of real connection from the very beginning in order to grow an engaged social community for a new food brand. The truth is that food is emotional and social which is why the content should represent these characteristics. In other words, it should be fun, relatable, and user-friendly rather than being too promotional.

It is such a good idea to have a consistent content calendar that reflects a mixture of trending short-form videos, behind-the-scenes moments, and real-life product use cases. Also, by working closely with designers and creators, I would make sure that everything is platform-native and brand-driven in terms of the brand’s personality.

Engagement would be my first priority every single day. Indeed, I would actively respond to DMs and comments, ask questions in captions, and motivate followers to share their own experiences. Therefore, the audience is highly valued when reposting user-generated content, running giveaways, and using interactive features such as polls.

In order to grow the community, I would work with micro-creators and brand-aligned partners in the food and wellness space to not only gain the trust of the audience but also have access to new followers. Moreover, I would also watch trends and performance to always update and improve the strategy.

In short, my intention would be to convert followers into a community by producing content that people are willing to talk about and engage with. ​‍​‌‍​‍‌​‍​‌‍​‍‌