I would focus on making the content feel both fun and useful, meeting students where they are. Middle and high schoolers respond well to content that feels authentic, quick to digest, and directly relevant to their lives. I’d use formats like memes, short tips, relatable stories, and interactive polls to grab attention. For example, posts could cover practical topics like how to balance school with a side hustle, ways to start building skills for college and careers, or fun looks at brand partnerships that align with their interests. I’d also pay attention to tone, keeping it approachable and conversational, more like talking to a friend than giving a lecture. Highlighting real experiences from students their age or slightly older would make the content relatable and aspirational at the same time. To keep engagement high, I’d encourage participation by asking questions and inviting students to share their own ideas, challenges, and successes.

I don’t currently have a professional Reddit account to link, but I do have experience running social media campaigns at ElectraCast Records and hold certifications in Hootsuite Social Media Management, HubSpot Inbound Marketing, and Google Digital Marketing. Those experiences gave me the tools to create strategies that build engagement and keep communities active.

Yes. I’ve used Reddit personally for community building and research, especially in sustainability, education, and entrepreneurship spaces. I understand the importance of speaking in an authentic voice and how to contribute to threads without coming across as promotional. Professionally, I’ve managed multiple social media platforms as a Social Media Manager Intern at ElectraCast Records. That role taught me how to grow an audience, create engaging posts, and monitor analytics, which are skills I can easily bring to managing Reddit communities.