Brand content that immediately turns me off as a consumer is anything that feels inauthentic, overly salesy, or disconnected from the audience. For example, posts that are just constant product plugs without offering any value or storytelling can feel forced and unrelatable. Content that exaggerates claims or seems misleading, as well as generic visuals or copy that aren’t tailored to the community, also tend to be off-putting.

If I had one week to introduce FORAH to young professionals, I would work with Women in Business (I am the Public Relations Director) to create a wellness-focused campus activation that feels both educational and authentic. I’d start by introducing FORAH at a WIB meeting through a short brand spotlight and product sampling, highlighting how FORAH supports everyday wellness for busy students and early-career professionals. Throughout the week, WIB members would share organic social content and testimonials, connecting FORAH’s mission to real-life routines like long days of classes, internships, and networking events. I’d also host a “Wellness & Work-Life Balance” event with WIB, incorporating FORAH products into self-care kits or giveaways to encourage trial. This approach leverages WIB’s engaged, career-driven community to build trust, spark conversation, and create lasting brand awareness among young professionals.

I would describe FORAH as a wellness-focused brand that creates functional supplements designed to support women’s everyday health in a simple, approachable way. It’s about feeling your best without overcomplicating wellness, using science-backed ingredients and products that fit easily into daily routines.