In my everyday life, I try to strive towards balance and improvement, and I think Bunky is the perfect product for that. As a college student, it can be hard to maintain the perfect diet in a busy lifestyle, but Bunky provides a solution with its high protein products! I believe I can create content that will connect with consumers to gain their interest of the products. I will use tools I have learned as a marketing student and previous knowledge I know as a consumer myself, towards creating the most effective marketing strategies and content.

I believe the key in this is highlighting how the product fits into real, everyday lifestyles instead of trying to push perfection onto the consumer. Focusing on flavor, fun branding, and relatable benefits, it feels more like a lifestyle upgrade instead of a lecture. It is important for the brand to make the consumers feel good about themselves and their choices instead of being judged for them. I'd lean into positivity and personality to make the product feel exciting and empowering.

Crocs is a brand I have noticed is creating very fun and engaging content on social media recently. They have identified their Gen Z target audience and are producing relaxed content by participating in trends and keeping up with popular news to boost Gen Z engagement for their content and brand.