One successful TikTok campaign I created and managed was a promotion for a hair company that focused on showcasing their natural hair extensions. I created a series of short-form videos that featured before-and-after transformations, styling tutorials, and honest reviews using trending sounds and popular editing styles. The content was intentionally relatable and educational, showing real results and offering tips for maintaining healthy hair while using the extensions. I also encouraged engagement through comments and used relevant hashtags to increase discoverability. The campaign resulted in a noticeable boost in follower growth, high engagement rates, and a spike in website traffic for the brand. It was successful because it combined authenticity with trend-savvy execution, making the product feel aspirational yet attainable.

I stay updated with TikTok trends by spending time on the platform daily, especially on the For You page, where trending sounds, challenges, and content styles emerge first. I also follow popular creators, niche influencers, and social media analysts who often spot and share trends early. To keep my content relevant and engaging, I adapt trends in a way that aligns with my brand’s voice and audience interests, rather than just copying them. I also pay close attention to performance metrics—what people are liking, saving, and commenting on—to refine what works. This balance of real-time observation and thoughtful execution helps me create content that feels current while staying true to my message.4o

What draws me to storytelling through wellness, beauty, and intentional living is my personal passion for these areas. I’ve always had a love for beauty, especially through hairstyling and makeup, which naturally evolved into a deeper interest in skincare and overall wellness. For me, beauty isn’t just about how something looks—it’s about how it makes you feel. Storytelling in this space allows me to highlight the confidence, self-love, and intentionality that come from taking care of yourself, inside and out. It’s rewarding to create content that not only inspires but also empowers others to feel their best and live more mindfully.