I look for a balance of clean ingredients, sufficient protein, and real functionality, meaning it actually tastes good while supporting energy, recovery, and satiety without feeling heavy or artificial. Taste matters just as much as nutrition, because consistency comes from enjoying the product. I also pay attention to how the shake fits into a busy lifestyle, whether it’s easy to prepare, travel-friendly, and effective as a meal supplement. I think VitaHustle would check off a lot of these boxes!

I would focus on high-traffic areas and events on campus, such as sampling at club meetings with an emphasis on exercise/health organizations, on-campus workout events, gyms, and campus events where students are already hungry and receptive. Digitally, I would document Barebells as part of my everyday routine, quick snacks between commitments, post-workout fuel, or study breaks, and pair that with casual taste reactions and peer feedback. My goal would be to make Barebells feel like a natural staple of my life as a student. I look forward to making Barebells a part of every students' routines just as much as it is mine!

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