I go to the gym every day because I'm currently in college and have free gym access, but I usually do light weight exercises on a mat. I also take long walks outside around campus. I will be back home in CA in a short two weeks and there I take mat pilates almost every morning!

I would do a GRWM for pilates and highlight the socks and find a cute matching outfit so the video is still aligned with what I post now and what my followers like to see, while also soft-selling them on the socks. I would take extra time to showcase the socks so they are curious about them and click on your brands socials. I would also make an additional unboxing video so they can get to know your brand with words and more hard sell approach!

Grabbing the audience in the first few seconds with a cute athletic outfit or a flash forward to an exciting moment that will pop up again later in the video engages an audience that would be interested in this product. Also, creating a certain aesthetic that tailors to people who prioritize wellness will make them immediately intrigued in your cute socks! Showing real results creates credibility and will drive authentic sales.