Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
Run a short “You’re Not Ready Yet” TikTok series where creators tease a mysterious Extra drop with funny, relatable moments and end each video with “waitlist gets it first.” People hate missing out, and making it feel exclusive + lowkey funny gives them a real reason to sign up instead of scrolling past.
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I’d focus on making Extra feel like it actually belongs on TikTok—lean into humor, trends, and relatable moments around gum, and partner with creators who already get the platform instead of forcing ads. I’d track success by steady follower growth, strong engagement (comments and shares especially), and whether people are actually talking about Extra in a positive, organic way.








