The @happywaxmelts Instagram account does a solid job of showcasing its brand through vibrant, well-curated visuals and a cohesive aesthetic. your feed consistently highlights your scented wax products in appealing lifestyle settings, which helps communicate quality and inspire customers. you are also run interactive series like “Mystery Melt,” which is a creative way to keep their audience engaged. However, there’s room to boost engagement further. For example, using more Instagram Reels could help reach a wider audience, as the platform often promotes short-form video content. In addition, sharing user-generated content—like customer photos or reviews—could build stronger community trust. More behind-the-scenes posts or interactive Stories with polls and quizzes would also help humanize the brand and create more personal connections with followers. Overall, it’s a strong presence with a clear identity, and a few adjustments could take their engagement to the next level. 

Duolingo has redefined brand personality on TikTok. Their content is humorous, self-aware, and deeply platform-native, using trends, memes, and their mascot “Duo” to build massive engagement.

Nike masterfully combines powerful storytelling, inclusive campaigns, and purpose-driven content. Their posts rarely just sell products—they inspire, highlight athletes, and tap into cultural moments (like equality, mental health, or sports achievements). They also adapt tone and visuals effectively across platforms like Instagram, TikTok, and YouTube.

I Follow Platform-Specific Creator Updates: TikTok, Instagram, LinkedIn, and YouTube often post updates for creators directly through their Creator Newsrooms, blogs, or via in-app notifications,Observing what top content creators and influencers are doing often reveals emerging trends before they go mainstream,Experiment with AI Tools: Many marketers now use AI (like ChatGPT or Midjourney) to create, analyze, and brainstorm fresh content strategies rapidly.