What sets me apart in content creation is my mix of intuition and curiosity. I’m really good at understanding what makes people feel something whether it’s wonder, humor, or connection, and then building content around that emotion. I pay close attention to what’s trending, but I always ask: “How can we make this mean something for our audience?” I also love experimenting. I’m not afraid to get weird, take creative risks, or try new formats if it helps bring a message to life. And I always keep the mission in mind. Whether it's through storytelling, trivia, or facts, I focus on creating moments that feel real and spark a sense of purpose.

Yes! One successful social media campaign I worked on was a mini-series of Instagram Reels and TikToks called “Day in the Life of a Rescued Pet,” created for an animal welfare initiative where I am based. Each short video followed a rescued animal’s routine, from breakfast time to quirky play habits, with a relatable narration. What made it successful was the emotional connection it created. The content was raw and authentic, not overly polished, yet full of personality and love. It also helped raise money for the organization in order to help rescue more animals as there is an animals rights crisis in my country.

First, I’d stay current on TikTok trends, sounds, and memes and find quirky, animal-friendly twists. For example If there’s a trending audio, I'd adapt it with footage of animals + bracelet reveals. I’d also jump into popular formats like “Things that just make sense: Wildlife Edition”. I think a very good idea would also be creating “Myth vs Fact” content busting misconceptions about wildlife, poaching, or endangered species. Overall, blending educational content with an entertaining one would be a great fit for FAHLO's mission.