I haven’t had the opportunity to try Hume products yet, but I’m genuinely excited to experience them for the first time. I’m especially interested in the probiotic-powered, aluminum-free formula and how it supports the skin’s natural microbiome while still delivering effective, all-day freshness.As a content creator, trying the product for the first time also allows me to share an honest, transparent first impression and real wear test with my audience. This kind of authentic discovery tends to resonate strongly with viewers and builds trust, which can help drive meaningful interest and product trial.I’m looking forward to testing multiple scents, documenting the experience, and creating engaging, informative content that highlights both the clean ingredients and real-world performance of Hume deodorant.

For Hume, I would focus on content that highlights both the clean, probiotic-powered formula and the real-life effectiveness of the deodorant in a relatable, visually engaging way.Some content ideas I would create include:• In-store “shelf to routine” video – Filming the Target purchase moment followed by a same-day wear test to show texture, scent, and first impressions in a natural lifestyle setting.• Honest 24-hour wear test – Documenting how the deodorant performs throughout a busy day of classes, workouts, and errands to build trust and credibility with viewers.• “Clean swap” comparison – Showing the transition from traditional deodorant to Hume, explaining the benefits of probiotic, aluminum-free ingredients in a simple, educational way.• Quick aesthetic routine integration – Incorporating Hume into a morning or post-gym reset routine with clean visuals and concise on-screen text to keep the content scroll-stopping and shareable.Across TikTok and Instagram Stories, I would keep the tone authentic, informative, and visually polished so the content feels like a genuine recommendation rather than a traditional ad—helping drive curiosity, trial, and positive reviews both in-store and online

Yes, I have experience creating TikTok videos and Instagram Stories to promote products in a way that feels authentic, engaging, and conversion-driven. I actively create beauty, wellness, and lifestyle content on TikTok, where I’ve built an audience of over 5,900 followers through short-form videos that highlight real product experiences, quick reviews, and visually engaging storytelling.My content style focuses on clear before-and-after moments, honest reactions, clean aesthetics, and concise messaging that resonates with viewers and encourages them to try the product themselves. I’m comfortable filming in-store purchase journeys, unboxings, first impressions, and day-in-the-life integrations that feel natural rather than overly scripted.I will include links to my TikTok and Instagram examples below to showcase my content quality, engagement, and ability to create promotional videos that align with brand goals while remaining genuine to my audience.

examples: https://www.tiktok.com/@ghaydaahelal/video/7580050178816691511?is_from_webapp=1&sender_device=pc&web_id=7601014640654517790

https://www.tiktok.com/@ghaydaahelal/video/7407511249673735470?is_from_webapp=1&sender_device=pc&web_id=7601014640654517790

https://www.tiktok.com/@ghaydaahelal/video/7580186522595380493?is_from_webapp=1&sender_device=pc&web_id=7601014640654517790