Interview Questions
Peek
UGC Content Creator

Can you provide an example of a successful user-generated content campaign you've worked on in the past?
I once worked with a SaaS start-up that wanted an increase in engagement on Linkedin and Instagram. i helped them design a UGC campaign where users shared their best before and after success stories using the product. I set up a branded hashtag and incentivized users to shares their stories in exchange for a feature on the company's page. This resulted in 39% spike in organic reach and as it turned out user-generated posts even did better than brand posts in engagement.
Peek
UGC Content Creator

How do you approach creating content that resonates with a specific target audience?
Attention span is quite short these days so in the first 3 seconds of the post, your target should be interested enough to not scroll. But how do you spark interest? Pain points, aesthetics, and an element of whatever's trending at that time. This formula will not fail.