I approach capturing a brand’s authentic voice in video format by first diving deep into its story: its mission, values, and the people behind it so I can translate that essence into visuals and tone. I keep the language and style consistent with how the brand naturally communicates, making sure the pacing, music, and editing all match its personality. Most importantly, I avoid generic scripts and instead focus on real experiences, testimonials, or behind the scenes moments that make the content feel genuine, relatable, and unmistakably true to the brand.

Not too big. I've worked for 2 Russian youtubers and adiscord server. But I've research many marketing and social media tactics and books

I ensure videos reflect a brand’s authentic narrative by first understanding its core values and audience, then weaving those values naturally into the visuals, tone, and storytelling. Instead of forcing trends, I highlight what makes the brand unique: like its mission, or customer stories so the content feels genuine. Consistency in voice and style reinforces identity, like behind the scenes moments or real testimonials, keep the message authentic and relatable.