https://www.tiktok.com/@georgia.s.r/video/7588323814279302431

I excel most at TikTok and Instagram because they allow me to share content that feels authentic, creative, and connected to everyday life. On TikTok, I enjoy creating short form videos that incorporate humor, trends, and storytelling. I pay attention to what formats and sounds are performing well and adapt them in a way that fits my style of content. Because TikTok rewards authenticity and personality, it is a great platform for sharing candid moments from campus life, travel, and trying new products. On Instagram, I focus on sharing more curated moments through posts and stories. It allows me to document experiences like campus events, trips with friends, and collaborations with brands in a way that feels visually cohesive while still being personal. Since I am very involved on campus at Tufts and create lifestyle content around my daily experiences, both platforms allow me to naturally engage my audience and share products or brands in a way that feels genuine.

Yes, I am passionate about revolutionary beauty because I love seeing brands challenge traditional beauty standards and introduce products that make people feel confident and excited about their routines. I think the most interesting beauty brands today are the ones that combine innovative formulas with strong storytelling and community building. As someone who enjoys creating lifestyle and beauty content, I am especially drawn to brands that encourage authenticity and self expression. When a product genuinely works and feels different from what is already on the market, it becomes something people naturally want to share with their friends and online communities. I also enjoy introducing my audience to new beauty products and explaining why they are interesting or innovative. Being able to try new products, talk about what makes them unique, and share that experience with others is something I find really exciting.