I love the marketing done for horror movies, such as the Smile promotion done earlier this year. While I don't have one specific campaign that reigns as my favorite, I do have a favorite style. I love when companies incorporate their product into the real world in a shocking, unexpected way, in an almost social experiment-like style. I think the uniqueness makes it more memorable for consumers and makes it easier to reach a wider target market.

My favorite streaming platform is Netflix because of the familiarity and convenience of it. All of my favorite shows are on it, and our remote even comes with a button that directly takes you to Netflix. I love the diversity of shows it has, especially the KDramas. My mom's favorite shows are always available on Netflix so we like to spend a lot of our long, rainy days snuggled on the couch and watching a new episode.