Interview Questions
Mindgrasp AI
AI Study Tool UGC Creator

Are you interested and driven in learning how to go viral on social media?
Most definitely.
Elixir Shots
Social Media Strategist (Owned Channel)

Can you provide an example of a successful marketing campaign you have analyzed?
Campaign: Spotify Wrapped
Spotify releases personalized year-end recaps for each user, showing their most-played artists, songs, and listening stats.
Why it worked:
Personalization: Everyone gets a unique report, which feels special.
Community effect: Seeing friends’ Wrapped posts created FOMO, encouraging more people to join Spotify.
Brand impact: It became a yearly cultural moment, positioning Spotify not just as a music service but as part of people’s identities.
Result: Millions of organic shares every December, free advertising worldwide, and stronger customer loyalty.
Elixir Shots
Social Media Strategist (Owned Channel)

What's a way an IG account can get more followers?
-Use memes in your niche for shareability.
-Drop Easter eggs/inside jokes that build community.
-Post in carousel format (IG favors swipes).