I’ve created a range of creative school and personal projects where I focused on making content both visually engaging and intentional. This includes presentations where I used strong storytelling, clean design, and humor to keep people engaged, as well as writing and content work where I had to think about tone and audience. I always try to make sure my work isn’t just aesthetically pleasing, but also clear, purposeful, and tailored to the message I’m trying to communicate.

I stay updated by actively using TikTok and Instagram daily and engaging with content in my main interest areas so I can see trends early as they start to spread. I also follow a mix of creators, niche pages, and trend-focused accounts, and I pay attention to what sounds, formats, and editing styles are being repeated or gaining traction on the For You and Explore pages. On top of that, I cross-check trends by seeing how they evolve across different creators and sometimes use trend reports or social media marketing pages to understand what’s gaining momentum.

I stay organized and prioritize clear, consistent communication. I’d keep track of each creator’s content, deadlines, and needs so nothing gets missed or delayed. I also make sure to tailor my communication to each creator while keeping everything aligned with the brand’s goals. Overall, I focus on being responsive, reliable, and easy to work with so relationships stay strong and campaigns run smoothly.