I think using real people during these user interview will enhance the product and get real life feedback on what’s needs to be updated. Making real impact.

Fazit should collaborate with running influencers next. I would recommend someone like Brett Chody since she is an active marathon runner and this year a huge trend has been using glitter freckles and face gems during the NYC/Chicago/Boston marathons. It attracts a whole new audience of runners. Hand in hand Fazit should partner with workout studios such as Barry’s Bootcamp to show you can use their face makeup during a run.

W Labs being a men’s deodorant and body wash company that values clean and real ingredients should be targeting men influencers who have an active lifestyle but also value real whole ingredients. I would suggest certain lifestyle and health influencers such as Health with Hunter who engages with his followers almost everyday on clean ingredient food but also household items. Matt James or Tyler Cameron who both just ran marathons and showcase their fitness journey. Other male influencers can be Akin Atman and Kyle Hoffman who are both male influencers and trainers in their own studios (AARMY and Alo Gym)