I believe Instagram and Tik Tok is best for Pinch’s Audience. The reason why Tik Tok is so successful is because it is fast attention grabbing videos. You want the influencer to produce content that is engaging and concise: where users will see it, be intrigued and look furrher into what else pinch has to offer. That being said, TikTok and Instagram go hand in hand. As a consumer myself I am more influenced when I see a user sponsee a brand on both platforms because that truly means they believe in the brand and want to spread awareness. Whether it is through posts, stories and reels these two platforms are best for pinch’s audience.

The first step in finding influencers to work with pinch is making sure they align with the brand image and values. Influencers being in a lot of brand awareness and customers but you want to be sure that it feels authentic to the influencers audience and fans, more of a partnership rather than a sponsorship. It’s important that their values align with Pinch: someone who cares about their health and image. I would target younger women between the ages of 25-40 who are typically receiving at home or in clinic treatments that Pinch offers and influencers who are in the wellness space of big cities such as NYC, Miami or LA. I also would target micro influencers since small businesses helping out each other seem to have more of a success rate and feels more authentic. I think after breaking down core values, demographics, and followings you can then find the best influencers to work with pinch.

I think using real people during these user interview will enhance the product and get real life feedback on what’s needs to be updated. Making real impact.