W Labs being a men’s deodorant and body wash company that values clean and real ingredients should be targeting men influencers who have an active lifestyle but also value real whole ingredients. I would suggest certain lifestyle and health influencers such as Health with Hunter who engages with his followers almost everyday on clean ingredient food but also household items. Matt James or Tyler Cameron who both just ran marathons and showcase their fitness journey. Other male influencers can be Akin Atman and Kyle Hoffman who are both male influencers and trainers in their own studios (AARMY and Alo Gym)

Yes, as a previous social media intern during my years at college I handcrafted a tech startups instagram, LinkedIn, Facebook and twitter sites all from scratch. This involved creating graphics, targeting specific audiences and maintaining that daily engagement. As an executive assistant to a CEO of a sports equipment brand one of my many responsibilities included finding influencers that match the brands image, valued, and message we want to portray. I conducted influencer research and outreach for partnerships and exposure.

I have been an ambassador for a sports equipment brand and a business club at my previous university. Although very different, both experiences tight me how to target an audience. Showing them that they are missing something, and that there is a real solution or added benefit from what I am representing. By being an ambassador I have learned how to market myself and market a brand, especially if its something I am passionate about, like the fintech industry.