describe a scent by creating a vivid, sensory experience for the viewer—almost like painting a picture with words. I’d highlight the top, middle, and base notes, comparing them to familiar experiences or emotions, like “fresh citrus with a hint of warm cedarwood, like a morning walk in the forest.” I’d also connect the scent to lifestyle moments—when you’d wear it, how it makes you feel, or the mood it sets. On platforms like Instagram and TikTok, I’d pair it with visual cues, textures, or even ASMR-style clips to make the audience almost “smell” it through the screen.

prefer Instagram and TikTok for product promotion because they both thrive on visual storytelling and creativity, which is where I excel. TikTok allows short, engaging, trend-driven videos that can go viral quickly, while Instagram lets you combine high-quality visuals, Reels, and interactive features like polls or Stories to build deeper engagement. Both platforms make it easy to connect directly with audiences, encourage user-generated content, and track engagement so you can refine strategies in real time.

To create content that stands out for a retail brand, I’d combine data-driven insight with creative storytelling. First, I would study the brand’s audience—what they actually interact with, save, and share—so content isn’t just “pretty,” but aligned with real behavior. Then I’d look for a unique angle or narrative that connects the brand to people’s lives, not just their purchases.