A big topic on social media is the year 2016. Nostalgia marketing is huge and people are reminiscing on how fun, care free, and unpolished the year 2016 was, specifically on social media. In the first 30 days I would post a video inspired by the food trends of 2016. It would be the Dubai Delights Group making a 2016 inspired bar titled " Making Dubai Chocolate Like It's 2016". Next, I would create a signature series featuring a reality TV style behind the scenes look at how the chocolate is made. Not only will this give consumers the confidence to purchase but it also gives a glimpse at the personalities behind the brand. This is one of the top methods of community building and is sited by Sprout Social as an effective way to grow engagement and views. These are just a few examples of the ideas I could bring to the team!

I stay up to date with social trends through staying consistent with reading trend analysis and forecasts written by agency's such as Sprout Social. I check each platforms trending topics, sounds, creators, and hashtags using their specific analytics platforms like Tik Toks Creative Center website. Lastly, I am always researching trends I see first hand to ensure a full scope of understanding and relevancy.

In today's digital landscape, social media is the leading method for business to build community, create brand awareness, and develop a true brand identity. As I've gained experience in social media marketing, paid social, and digital marketing strategy I've found that digital marketing always presents an opportunity to learn and develop new skills. I enjoy the opportunity to operate as a creative problem solver, strategist, and coming up with fun but effective ideas to create social engagement.