Absolutely! During my ambassadorship with WhatsApp, I was tasked with increasing app adoption on campus. One of the challenges was getting people to see WhatsApp as more than just an international texting app. I created a content series highlighting how students could use it for study groups, apartment subleases, campus alerts, and Greek life communications—all tailored to the FSU community. I had conversations with club execs and Greek chairs about switching from GroupMe or iMessage to WhatsApp for more organized chats, polls, and media sharing. After demoing the features and offering WhatsApp-themed giveaways, multiple organizations adopted it. I even had people reaching out for help setting up groups because they’d seen my posts or heard through word-of-mouth. It was a great feeling to see how strategy and personal interaction worked hand-in-hand.

I would approach local vendors with the mindset of creating genuine, mutually beneficial partnerships. First, I’d do a bit of research to understand each business’s peak hours, customer demographics, and any current promotions or partnerships they’ve done in the past. When reaching out, I’d make the conversation personal—introducing myself as an FSU student and emphasizing the value World ID brings to them: verified foot traffic, free exposure, and access to a young, loyal customer base. Rather than using a hard sales pitch, I’d lead with curiosity—asking about their goals and finding ways we can align. I’d also bring visuals (like flyers, mock social posts, or redemption stats from other campaigns) to help them picture what the partnership would look like. I’d follow up with quick wins: free design help, student shoutouts on social media, or including them in campus tabling efforts to show I’m invested in their success too.

Yes, I’ve had extensive experience working as a brand ambassador for a variety of well-known companies and campaigns, which has helped me become a confident, organized, and results-oriented representative. I’m currently a TurboTax Student Brand Ambassador, where I promote tax prep resources through creative tabling events and peer outreach. I’ve also worked with Eva NYC to promote clean beauty and haircare by creating lifestyle content and leading giveaways on Instagram. Through my role with Google Gemini, I helped generate awareness around their new AI product by promoting the campus pop-up and developing engaging content. As a WhatsApp ambassador, I partnered with local college-town businesses to host activations and implemented QR-based marketing strategies to increase downloads and app engagement. In the past, I’ve also served as a Bumble Honey, creating community-driven, women-first activations like study dates and empowerment booths. I was a Victoria’s Secret PINK campus rep and photographer, where I designed branded campaigns, shot editorial content, and hosted seasonal launch events. Currently, I’m also the LSAT brand ambassador for Kaplan, helping pre-law students access test prep through tabling, class presentations, and social media. And through my partnership with Margaritaville University, I’ve hosted large-scale philanthropy events and raffled off branded items at themed social events like “ZBT Tahiti.” Each of these roles has given me experience in event planning, digital content creation, social media strategy, and peer-to-peer marketing—making me confident in my ability to successfully bring Proper Wild’s vision to life on campus.