Yes.

Absolutely! During my ambassadorship with WhatsApp, I was tasked with increasing app adoption on campus. One of the challenges was getting people to see WhatsApp as more than just an international texting app. I created a content series highlighting how students could use it for study groups, apartment subleases, campus alerts, and Greek life communications—all tailored to the FSU community. I had conversations with club execs and Greek chairs about switching from GroupMe or iMessage to WhatsApp for more organized chats, polls, and media sharing. After demoing the features and offering WhatsApp-themed giveaways, multiple organizations adopted it. I even had people reaching out for help setting up groups because they’d seen my posts or heard through word-of-mouth. It was a great feeling to see how strategy and personal interaction worked hand-in-hand.

I would approach local vendors with the mindset of creating genuine, mutually beneficial partnerships. First, I’d do a bit of research to understand each business’s peak hours, customer demographics, and any current promotions or partnerships they’ve done in the past. When reaching out, I’d make the conversation personal—introducing myself as an FSU student and emphasizing the value World ID brings to them: verified foot traffic, free exposure, and access to a young, loyal customer base. Rather than using a hard sales pitch, I’d lead with curiosity—asking about their goals and finding ways we can align. I’d also bring visuals (like flyers, mock social posts, or redemption stats from other campaigns) to help them picture what the partnership would look like. I’d follow up with quick wins: free design help, student shoutouts on social media, or including them in campus tabling efforts to show I’m invested in their success too.