I’d organize a “ColourPop Beauty Bar” pop-up in high-traffic areas like Landis or Market Wednesday and our Greek houses during recruitment prep week or our Panhellenic philanthropy fairs. Think custom shade-matching, mini-makeovers, and a mirror selfie wall. I’d also team up with other beauty-focused orgs and brands I’ve worked with (like Sephora and Eva NYC) for co-hosted glam nights or “Beauty Bag” bundles that include ColourPop samples, fun stickers, and QR codes linking to exclusive discounts or TikTok tutorials. Off campus, I’d bring samples to local boutiques, fitness studios, or coffee shops that students frequent to spark organic buzz and encourage new customers to try the brand.

My strategy blends campus culture, community influence, and creative storytelling. I’d use my roles in Greek Life and student government to connect with highly engaged networks across campus. For example, I’d incorporate ColourPop giveaways or makeup stations at Panhellenic philanthropy events, sorority sisterhood nights, and even campaign mixers for student orgs. Online, I’d share beauty reels and GRWM-style TikToks with authentic reviews, tutorials, and “look of the week” challenges using ColourPop products. I would also feature diverse friends and followers to show the versatility of each item in real life.

I love that ColourPop makes beauty fun, accessible, and expressive without compromising on quality. As someone who experiments with beauty across my sorority, social content, and brand partnerships, ColourPop has always been my go-to for creating bold looks on a budget. I admire how the brand stays on top of trends, drops exciting collaborations, and constantly evolves while staying cruelty-free and inclusive. It feels like a brand built with its audience, not just for them.