The highest-performing video I’ve ever made was a short, behind-the-scenes clip that showcased a day in the life of our team during a campus event. It performed well because it was authentic, visually engaging, and highly relatable to the student audience. The content highlighted real people, genuine moments, and included a mix of humor and purpose—all of which helped drive strong engagement. I also made sure it was optimized for mobile viewing, had clear branding without being overly promotional, and was posted at a time when our target audience was most active online. The success came from blending storytelling with strategic timing and audience relevance.