At Balfour Beatty Investments, I collaborated closely with the sales and marketing teams to promote community engagement on a military base, specifically focusing on resident satisfaction and property marketing. We were tasked with increasing awareness of available properties and services for military service members, particularly within the Air Force.

I worked alongside the sales team to ensure that our outreach aligned with the unique needs of the military community, creating targeted messaging for our newsletters and property tours. By leveraging the base's community events and social media channels, we were able to drive engagement and boost property interest. Through our combined efforts, we exceeded our lead generation target by 15%, which significantly improved overall customer satisfaction and helped streamline the leasing process. This experience highlighted the importance of cross-team collaboration and understanding the specific needs of a niche community to achieve shared goals.

To develop and execute outreach strategies for driving client engagement, I begin by understanding the specific needs of the small business community Baton Market aims to serve. This includes conducting market research to identify pain points and aligning our solutions with those needs. I would then create targeted campaigns using a mix of channels—email, social media, and direct outreach—to reach potential clients and highlight how our services can help them succeed.I would track engagement metrics to assess the effectiveness of each approach and refine the strategies accordingly. Collaborating closely with the sales team, I would ensure we have a unified message and streamlined process for follow-ups to maintain strong relationships with potential clients and continuously improve engagement.

On my campus, some of the most impactful traditions related to March Madness include:Game Day Tailgates – Students gather for tailgate events, especially for the final games, where there’s food, music, and a strong sense of community. It’s a time to show school spirit and engage with peers before the game begins.Watch Parties – The campus organizes large watch parties in common areas, where students can come together, watch the games on big screens, and enjoy themed snacks and drinks. It’s a way to rally school pride and enjoy the competitive spirit.Bracket Challenges – Many student organizations and groups host bracket challenges, where students compete for prizes based on their predictions of game outcomes. These challenges create friendly competition and generate excitement across campus.