One example is a TikTok video I created for Seed Oil Scout, which reached over 35,000 views. I achieved this by focusing on a few key strategies: First, I made sure the hook was immediate — the first three seconds grabbed attention by highlighting a common problem (IBS) that resonated with a health-conscious audience. I also used a trending sound at the time to boost discoverability and structured the video in a quick, snappy format that kept viewers engaged until the end.Throughout the video, I kept the message clear, relatable, and visually dynamic, using on-screen text and fast transitions to match the fast-paced style TikTok favors. I also posted during peak engagement hours for my target audience and made sure to add relevant hashtags to increase organic reach. The success of the video came from aligning a niche but growing concern (seed oils) with broader TikTok content trends — making it informative, shareable, and trend-savvy at the same time.

I stay updated with the latest TikTok trends by actively engaging with the platform daily — not just as a creator, but as a consumer. I follow trending hashtags, monitor the "For You" page for emerging content styles, and track popular sounds and challenges. I also stay connected with creators in the food, health, and lifestyle niches to spot early shifts in trends that align with Skinny Mixes’ brand.When applying trends to content creation, I focus on adapting viral formats in a way that feels natural to the product and audience. For example, if a trending format involves quick "what I eat in a day" videos, I might showcase Skinny Mixes in a low-calorie coffee or smoothie recipe as part of that day’s lineup. I always make sure the trend enhances — not overshadows — the brand message, keeping the content fun, calorie-conscious, and visually irresistible.

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