I typically stay updated on Instagram and TikTok trends by intentionally using the apps as research tools, and not just for doom scrolling. I frequently analyze the content on my FYP, see what types of videos are gaining traction, track recurring audios, formats, and save viral posts to reference for content ideas in the future! I also follow a lot of creators and brands in the lifestyle and beauty world to stay ahead of the trends.

What attracts me most to influencer and social media marketing is the ability to be able to connect with people in an authentic and creative way. I absolutely love how a brand can tell stories, build a community, and shape their audience through relatable content rather than the "traditional" ads. Creating and analyzing content that feels personal, trendy, and engaging lets me blend my creativity with strategy, and seeing how genuine connections can drive real impact is what excites me most about this space.

To make Saint James a recognizable and loved brand at Las Positas, I would focus on both visibility and real engagement with students. I’d create fun, shareable experiences like pop-up tastings at events, study sessions, and club meetings while also highlighting Saint James's aesthetic and wellness benefits on social media. Partnering with student government, organizations, and micro influencers would also help amplify the message, and I’d consistently produce content that shows Saint James as both enjoyable and part of everyday student life.