I was the student ambassador for Good Molecules, in which I produced UGC. In addition for my summer internship at Rooted Creative Agency, a lot of the content we produced for our clients was UGC.

To ensure that user-generated content aligns with Daytrip Beverages’ brand messaging and values, I would focus on maintaining a cohesive visual and narrative style that reflects the brand’s mission of promoting a healthier and happier lifestyle. This involves curating content that emphasizes the functional benefits of the beverages while incorporating vibrant, feel-good imagery that resonates with the target audience. Before creating content, I would review brand guidelines to ensure consistency in tone, color scheme, and messaging. Engaging storytelling techniques, such as showcasing real-life moments where Daytrip Beverages enhance relaxation, social gatherings, or wellness routines, would reinforce brand values. Collaborating closely with the marketing team would ensure alignment with ongoing campaigns, allowing content to complement larger brand initiatives. Additionally, I would leverage audience insights to create relatable, trend-driven videos that inspire engagement while maintaining the brand’s commitment to authenticity and positivity. 

I was a brand ambassador for Good Molecules Skincare this past semester, where I posted on both Instgram and Tik Tok.