I just have my instagram

https://www.instagram.com/officiallygabrielle

I stay updated on Instagram and TikTok trends by staying active on the platforms daily and treating them like study material as much as entertainment. I pay attention to trending audios, editing styles, hooks, and formats that are gaining traction, and I save ideas to reference when planning content. I follow creator newsletters, brand ambassador groups, and niche communities where new effects, sounds, and challenges are usually shared early. I also watch what top-performing creators in my space are posting, analyze why their content performs well, and track shifts in platform behavior like algorithm updates, posting patterns, and engagement style. Since I’m in computer science and understand how algorithmic recommendation systems work, I’m intentional about experimenting with content length, keywords, thumbnails, and retention strategies to see what performs best. Trends move fast, so I treat it like ongoing research, scrolling, testing, and adapting so I can jump on trends early while still making content feel like me.

What attracts me to influencer and social media marketing is the way it merges creativity, storytelling, and strategy to build real connection. I love creating content that feels authentic and relatable, whether I’m filming a GRWM with Bubble SkinCare, showing my concert experience as a Celsius guest at Pitchfork, or sharing snippets from the Chicago Glow Recipe Masterclass. Each partnership reminds me how powerful social media is when creators genuinely use and believe in the products they share. As someone who studies computer science and works in tech, I’m also fascinated by the analytical side: understanding algorithms, engagement patterns, and how small details like hooks, editing style, SEO keywords, and posting times influence reach. I enjoy testing formats, tracking performance, and seeing how authentic content can turn into community-driven engagement. Influencer marketing is the perfect balance of creativity and data for me, where I get to create visually engaging content, contribute to brand storytelling, and use my technical background to optimize growth in a meaningful way.