For the Uber Eats x Sephora launch, I would create content that blends the excitement of beauty with the everyday reality of student life. On TikTok and Instagram Reels, I’d make short, fun skits where I’m cramming for an exam or running late to class, and just when things feel overwhelming ding a Sephora package arrives via Uber Eats. That would transition into a quick “get ready with me” using the products, showing how easy it is to fit beauty into a busy schedule. I’d also lean into relatable humor, like memes about self-care as a broke, busy student such as “me after realizing I can order my lipstick the same way I order fries.” To showcase the products, I’d share unboxing content with aesthetic flatlays and swipe-through carousels, always highlighting the Uber Eats bag alongside Sephora favorites. Tying it into campus life, I’d film a “Sephora haul study break” in the library or dorm to show how seamlessly it fits into daily routines. Finally, I’d boost engagement through interactive Instagram stories like polls and Q&As asking, “What’s the first product you’d order on Uber Eats: mascara or moisturizer?” This mix of humor, lifestyle, and interactivity would make the collab feel both fun and relatable while highlighting its convenience.

https://www.instagram.com/reel/DO8e8VGkTJc/?igsh=ZTh6ZnR6OXc0aHlz

https://www.instagram.com/reel/DO8e8VGkTJc/?igsh=ZTh6ZnR6OXc0aHlz