I'd lead with TikTok. The platform is practically built for food and drink content, and the organic reach potential is huge. I'd pair that with Instagram for aesthetic brand building and story-driven conversions.

I first identify a brand's audience, who buys the product, and what resonates with them. Then, I check the influencer's audience retention and comment quality. Then I vet the creator for authenticity. I want creators who'd genuinely love the product, not just take a check.

Sales is all about building trust and making people feel confident in their decision. My time at Fantastic Party Factory allowed me to interact with clients regularly. I learned that people don't just buy a service, they buy a feeling of certainty. it's easier to sell something I believe in. High quality merch speaks for itself, and I'd rather represent a brand I'm proud of than push something I couldn't stand behind. I'm a fast learner, and I bring real people skills to every conversation.