To ensure Saint James Tea becomes a recognizable and loved brand on campus, I would focus on consistency, visibility, and authentic student connection. I would regularly feature Saint James in my social media content, showing it as part of everyday college life, such as study sessions, post-workout recovery, club meetings, and social hangouts. This consistent exposure would help students naturally associate the brand with moments they already enjoy. By combining relatable content, real campus involvement, and word-of-mouth promotion, Saint James Tea would feel authentic, approachable, and genuinely integrated into campus culture rather than just another sponsored product.

I would encourage students to purchase Saint James from both Amazon and local stores by clearly showing the convenience and benefits of each option through my social media content. On TikTok and Instagram, I would create short, relatable videos that show different purchasing moments, such as ordering Saint James on Amazon for easy restocks during busy weeks, while highlighting local stores as the go-to option for last-minute grabs before class, workouts, or social events. I would also use captions and call-to-actions to guide followers, such as “Order on Amazon to stay stocked” or “Grab one today at your local store,” making it easy for viewers to choose what works best for them. Tagging nearby retailers, using location-based hashtags, and occasionally running giveaways or challenges that require visiting a local store would help drive in-person purchases, while Amazon links would support online sales. This approach positions Saint James as accessible, convenient, and part of everyday college life both online and locally.

I would introduce Saint James by meeting students where they already are. I would partner with campus organizations, student events, and fitness or wellness spaces to offer sampling opportunities during meetings, game nights, and study sessions. I would also create short-form TikTok and Instagram content showing Saint James as a go-to drink for everyday college moments, such as post-workout refreshment, study breaks, or social hangouts. By combining in-person exposure with relatable social media content, Saint James would feel like a natural part of campus life rather than just another brand. I am actively involved in an all-girls gym organization on campus as the Marketing Director, where we focus on fitness, wellness, and community. I also engage with student-led events and social media initiatives, which gives me direct access to students who value both health and balance in their daily routines