One unique idea I would try is a “Frost Challenge Pop-Up” where students complete fun, quick challenges—like mini snowball tosses, trivia, or team games—to win Frost samples or exclusive merch. What makes it different is that it combines physical activity, social interaction, and instant rewards, creating shareable moments for social media while encouraging students to engage with Frost in a playful, memorable way.

I would leverage my clubs, organizations, and personal connections by creating collaborative events and activations that integrate Frost into activities students are already excited about. For example, I could partner with social clubs, sports teams, or student organizations to host tasting booths, game nights, or themed challenges featuring Frost, making it a fun and social experience.

I think a content-based approach would definitely be effective, especially if it highlights Frost in authentic, shareable ways such as, hosting tasting events or pop-up booths at high-traffic areas near campuses.