I would encapsulate the Female Founder Collective persona through tik tok by giving founders themselves a chance to be featured on the page and talk about their own experiences. I believe this would be the best way to connect with viewers by allowing them to learn personally from those women who have done it themselves. Not only is this empowering but it shows the faces behind the collective.

One recommendation I would have for Dianna to implement in her TikToks would be to show more of what the actual product looks like outside of the packaging. Such as the texture, color, thickness, so that customers who may not be able to go in store can get an idea of the consistency of each product is! I do love how some of the TikToks show how the products are used in an everyday routine, this is a good way to know when you might use each of Crown Affair’s products. More of these videos would be amazing (especially the travel/mini sizes)!