Wendy’s and Duolingo are both standouts as they leverage social media and current trends to interact with their audience. This has built something akin to a fan base, which inevitably helps drive sales and boost public image.

I stay current with social media marketing trends by following industry leaders and platforms like Social Media Examiner and HubSpot, subscribing to newsletters, and engaging in online communities. I also track emerging trends using tools like Google Trends and BuzzSumo to stay ahead of platform updates and audience behavior shifts.