A creative way I would lead sampling efforts is by turning sampling into an experience rather than just a giveaway. On campus, I would host ColourPop pop-up moments tied to existing student organizations and events. As an executive officer for Aggie Blossoms, a women’s organization with over 130 members, I would organize a ‘Get Ready With ColourPop’ social where members can try products, create looks together, and share content on social media in real time. This creates authentic word-of-mouth and allows students to see the products in action on people they know.

Off campus, I would partner with local boutiques to distribute samples alongside quick touch up stations or shade matching moments. I’d also encourage participants to post their looks using a branded hashtag and tag ColourPop, extending the reach beyond the physical event.

Im an executive officer for Aggie Blossoms, a 130+ women’s organization, at Texas A&M University. I run all their social media platforms. I hope to engage my campus by promoting colorpop products through hosting events. Our organization has semi and formal and I think hosting a multi organization “GRWM” would be so fun. It’s very trendy and will be easy to engage an audience! Having the girls use the products and taking videos/ photos I believe would take the brand to new lengths on campus!

I love how colourpop is for everyone! There is so many colors that allows there to be something for everyone! I’m also such a fan of all things sparkle and fun which I believe embodies who colourpop is