At the Universkty of St Thomas we have a student center where all students pass through or come grab lunch etc. it would be perfect to set up there so people can grab a can of coffee on their way to class.

I think their brand is very unique in terms on coffee competitors. Although it helps that Emma is the face of the brand, the branding and marketing along w partnerships is never seen before. It really takes Emma as a person and meshes it so well with her love for coffee.