Yes, service for sight

A strong content idea would be a “Day in My Life Before & After Using Extra” style TikTok — short, fast-paced, and super relatable. Concept: Start with a quick “before” moment where small stresses or money habits feel chaotic (funny, lighthearted—missing receipts, forgetting bills, impulse buys, etc.). Then cut to the “after” where everything feels smoother because of Extra. Keep it aesthetic, POV-style, with captions like: “When I finally stopped gatekeeping the app that fixed my money habits.” End with a clear CTA: “I joined the waitlist—link in bio.”

To grow Extra’s social media presence on TikTok, I would focus on creating content that feels fun, fast, and native to the platform. I’d start by identifying trending sounds, formats, and challenges that naturally fit Extra’s brand personality—bright, energetic, and playful. From there, I’d build a mix of content: short skits, quick POVs, ASMR-style product moments, and relatable lifestyle clips that subtly highlight the gum without feeling like an ad. I would also incorporate UGC-style videos, which perform well on TikTok and help the brand feel more authentic and approachable. Partnering with micro-creators is another strategy I’d use because their audiences are super engaged and tend to drive strong conversions on TikTok. Another key strategy would be consistency—posting frequently, experimenting with new formats, and watching analytics to see which videos are resonating. Community engagement is huge on TikTok, so I’d reply to comments with video responses, interact with relevant creators, and hop on trends early. This helps boost visibility and keeps the brand feeling “in the mix” on the app.