It typically takes me about 1 hour from start to finish, depending on the complexity of the edit. This includes reviewing the footage, selecting clips, editing to match the pacing and audio, adding text or graphics if needed, and making final adjustments.

For a kid-focused platform, I’d prioritize metrics that reflect both engagement and parental trust. Engagement metrics like video views, watch time, and repeat usage help show whether content is holding kids’ attention, while metrics such as app installs, sign-ups, and retention indicate growth among families.

To appeal to parents and caregivers, I’d focus the campaign on trust, safety, and ease of use. I’d highlight features like parental controls, age-appropriate content, and educational value through clear visuals and simple messaging that shows how YouTube Kids supports families.