The instagram account looks more appealing than the Tiktok account but I still recommend all the things I recommended for tiktok too.

First things first, I’d recommend updating your bio to make it more purposeful. Instead of just linking your Instagram, I’d suggest including your company website link directly in the bio. This makes it super easy for potential customers to check out your candles without leaving TikTok.

I noticed the video quality isn't quite there yet, and I’d suggest working on improving that. Lighting and sound are key on TikTok. Good lighting, even just a ring light, will make your products look much more appealing. If you’re filming product demos or showcasing candles, clear visuals will make a huge difference in capturing viewers’ attention. Even using your phone’s editing tools to add clarity can help.

Your captions can really make a difference in getting people to engage with your content. I’d start asking questions in the captions like, "Which scent would you light first?" or “Tag a friend who needs this candle in their life!” Encouraging people to comment or react can increase interaction and boost your video in the algorithm.

I’d try to post more frequently, aim for at least 3-4 times a week. TikTok rewards consistency. It doesn’t need to be perfect, share what you’re doing and how your candles are made, their benefits, or any interesting facts. The more you post, the more visibility you’ll get.

I totally get mixing personal and business, it's authentic! But I’d recommend separating the two a bit more. Maybe focus on creating a more business-centered TikTok content stream, like behind-the-scenes looks at candle-making, showing the pet-safe aspect of your candles, or explaining the scents you offer. It’s great to share your personal story, but I’d keep it balanced with posts that showcase your products, too.

Given that your candles are pet-safe, I think it would be really fun to feature pet owners who use your candles. For example, a video of pets enjoying the candles or cozy moments could go viral, especially if you encourage your followers to share videos of their pets with your candles. It would really tie the pet-safe element into your marketing.

I’d recommend showing off how your candles work for pet owners. Maybe do a video explaining how pet-safe candles help create a calming environment or why your ingredients are safe for pets. Educational videos can really help viewers connect with the brand.

Duolingo!