My Portfolio
Interview Questions
Pacifica Beauty
Lip Care Got Complicated. We Kept it Nourishing.
What social media platform do you find most effective for product promotion?
I find TikTok to be the most effective platform for product promotion right now because it blends discovery, education, and entertainment in a way that drives real purchase decisions. People go there specifically to find honest reviews, demos, and “worth it or not” content, so UGC feels native rather than like an ad.
Pacifica Beauty
Lip Care Got Complicated. We Kept it Nourishing.
How would you creatively showcase a new beauty product in-store?
I’d create a mini “POV: you’re just trying to buy lip balm” moment. Start with confusion in front of the wall of products, then spot Pacifica and zoom in like it’s the hero. I’d highlight the nourishing ingredients, do a quick try-on, and end with, “finally, lip care that makes sense.”
AeroPress
Creative Content Creator for AeroPress

any specialty coffee interests?
Yes I am a speciality coffee barista in London with over 4 years experience








